Hey folks! 👋 I’m Matt Rener, the CEO and co-founder of PassPass, and I also own Birdie Golf, an indoor golf simulator restaurant & bar in Minnesota. 🏌️♂️🍔
About Birdie Golf 🏢⛳
Birdie Golf is a 10,000 sq. ft. entertainment hub featuring:
✔️ 8 golf simulators
✔️ Full restaurant & scratch kitchen 🍽️
✔️ Bar & grill 🍻
✔️ Event center & meeting space
Since opening in 2019, we’ve been a go-to spot for families and friends to gather. But like many hospitality businesses, we face seasonal fluctuations—especially with Minnesota’s unpredictable winters. ❄️ Last year, with an unusually mild season, sales dipped significantly.
The Challenge: Stabilizing Cash Flow 💸
With tight margins, we needed a way to:
✅ Build recurring revenue
✅ Offset slow months
✅ Increase profitability
That’s where PassPass came in.
How PassPass Boosted Our Revenue 📈
We launched our subscription program in July (our slowest month) and saw steady growth:
827 paid members signed up in just six months
$3,300+ MRR (Monthly Recurring Revenue)
$39,000+ ARR (Annual Recurring Revenue)
88% conversion rate from registrants to subscribers
Additional Perks Driving Sales 🎯
We positioned PassPass as our "Perks Program," and the results speak for themselves:
345 instant perks redeemed (last 30 days)
11 daily deals claimed
3 card abandonment & bounceback deals
The Game-Changing Impact 🚀
In the last 30 days alone, PassPass contributed:
$3,217 in revenue share
3.2% lift in overall margins (on $100K in restaurant sales)
Projecting forward:
Within a year, PassPass could contribute more profit than the restaurant itself
In 3-4 years, PassPass revenue could be 3-4x the restaurant’s profit
Final Thoughts 💡
If you own a brick-and-mortar business and want to:
✔️ Stabilize cash flow
✔️ Boost predictability
✔️ Increase profit margins
…then PassPass is a game-changer. We’re thrilled with the results and excited for what’s ahead! 🎉