A daily deal is a deal that is created and can be used on a daily basis. It is a requirement to show live in the Discovery feed that a daily deal be active at all times. For Premier Partners, in order to be able to earn income from PassPass, they must have an InstaPerk available. So what's the difference?
Daily Deal
A deal that can be used at at anytime by a customer, but is set as one per 24 hours.
A business can add and update daily deals, activate and deactivate them at will
In order to show live in the Discovery feed or on the map, a business must have an active daily deal
A business can choose when a daily deal expires if at all and can choose how many times it can be redeemed
Tip: Better Value = Better Results
The higher value the deal is and better description of the deal will likely lead to more saves and redemptions. Both of these data points play an active role in the default discover algorithm which will deliver high rankings within the results!
InstaPerk
An InstaPerk is a one time high value deal that a business can offer to drive signups through their business signup QR code or Profile URL. The trick here is to offer something enticing, of high value to drive a signup through your business. The more signups you get through your business, the more money you will earn from the revenue share program.
You can tell the difference between an InstaPerk and a Daily Deal by the tag on the deal.
Tip: Drive direct redemptions
If a user redeems an InstaPerk directly through downloading the App and signing up through the App, a business will earn $1 per month revenue share per active paid member if the business is signed up as a Premier Partner. However, if your business signs up members directly through your QR code or Signup URL found in the Partner Portal, a business will earn $2.50 a month per active paid member. This is due to the fact that Apple and Google charge App Store fees for signing up through in app purchase.
Setting up Daily Deals & InstaPerks
When setting up your Daily Deals and InstaPerks, make sure you are logged in to the Partner Portal. Once logged in follow these steps.
Click into the Deals Tab
Ensure you select the location in the top right (important if you have multiple locations)
Select your deal type (InstaPerk or Daily Deal)
Turn the deal active or inactive (you can only have 1 InstaPerk active at a time but multiple daily deals are ok)
Once your deals are active, your listing will be reviewing and you will go-live within a short period of time in the application. If you do not see your deals live in the application, either they have not been approved or you may not have set them as Active.